trend

The Definitive Trend Of Spring/Summer 2019 – Tie Dye

fashion, Uncategorized

It’s here! It’s here! Vogue has published their list of trends for Spring/Summer 2019. As Anna Wintour and Vogue editors have carefully selected their favorite looks from fashion week to dictate the trends for the season, tie dye has made the cut for the top 12.

As Nostalgia was the biggest fashion trend of 2018 and The Met Gala’s theme was Camp, it should be no surprise tie dye has circulated back and onto the runway. It truly exploded when Kaia Gerber wore a denim tie-dye boiler suit for Stella McCartney on the Paris catwalk. This caught the eye of fashion forecasters and we began to see this psychedelic pattern pop up in almost every designers collection. No longer solely the style of art teachers and ageing hippies, as tie-dye has returned and become fashion forward. The appeal of this pattern to designers is the symbol of individualism it conveys which is something that can be lacking in fashion these days.

As bloggers and editor’s say tie dye was a dead trend since it’s hippie days, let’s not forget about it’s moment in 2009 when Blumarine revamped the eye-popping print to create a glitzy hippie look. Blumarine redid tie dye the right way but why didn’t it take off then? 2009 was the was the moment camouflage hit runways. Olive and green prints out shined tie dye.

Here we are 10 years later and tie dye is trendy again but this time around it has not been revamped from it’s 70’s look with CMYK colours. We can rummage through our mother’s closet and hope she saved her shirts because today they are completely overpriced. Stella McCartney’s simple tie dye t-shirt retails for $385.

“Stella McCartney’s catwalk show had some of the best iterations – cotton boiler suits and easy-to-wear T-shirts that look like melted Neapolitan ice cream. Miuccia Prada did prim dresses with big pinches of neon colour and Prabal Gurung developed burst-dyed wrap skirts that brought to my mind, in a good way.” – By Caroline Leaper, acting senior fashion editor

From runway to the street, here’s how to add a little haute hippy chic to your own style. First off, please do not pair a Ben&Jerry’s t-shirt with some cutoffs. We think you can do better. (Yes, this was said with a very snobby tone.) In our eyes, to capture this 2019 trend we must go back another 10 years to the exuberance of Blumarine as it captures the Southern European attitude. They are an Italian fashion house creating garments perfect for holidaying in the sun. Blumarine’s tie dye that debuted on Edita Vilkeviciute in 2009 is so much more wearable than today’s tie dye trend.

NYC Seltzer vs TX Topo Chico

austin, drinks, nyc

A carbonated beverage called La Croix seems to be all the rage amongst millennials today. This pretentious drink with flavors in French (insert eye roll) and its tacky design have taken over in most recent years but like most food trends it’s on the decline.

To New Yorkers, Seltzer is not a trend – it’s a way of life. NYC is known for their pizza and bagels but also Seltzer. So few people are familiar with this yiddish word but in NYC and the tri state area it’s what you grew up on. We never drank water. Just lots and lots of seltzer. If you’re from NYC you’re familiar with the brand Vintage or if you wanted to be fancy you bought Pellegrino. Our love is so strong that some have even purchased a soda stream to keep up with their household demand. At every restaurant in NYC you will be asked “Sparkling or Still?” Something you will never be asked in Texas.

In Texas we have discovered Topo Chico, a famously known sparkling mineral water amongst southerners. Topo Chico is pretty much you’re only seltzer option when dining out in Texas. It’s the cool beverage amongst kids and the obvious choice for any Texan; it’s even fun to say Topo Chico. We have noticed that Texans love anything from Texas and shun anything not. As Topo Chico started is making it’s way north we now know why northern seltzer brands haven’t made their way south.

Texans will agree with New Yorkers that La Croix is not a new trend but will argue Topo Chico is the original and has been around for ages. A war is about to pursue for the claim to seltzer. New Yorkers are probably scratching their heads and asking what’s “Topo Chico” as it started hitting the shelves in 2018. “Vintage” seltzer, the brand up north, has never been trendy in it’s simple plastic, blue bottle but it has been a staple in every New York/New Jersey household. Whoever owns the right to this carbonated drink, club soda, sparkling mineral water, seltzer or whatever you chose to call it; New Yorkers and Texans can agree it’s more than a trend – it’s a lifestyle! Now you have been educated on what northerners and southerns call this bubbly drink. You’re basically fluent in seltzer and can order like a local.